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The Coalition's mission is to enhance children's viewing experiences by making quality children's media more visible and more readily available and to porvide the means for the public to identify and locate quality children's programs.
KIDS FIRST! is the Coalition for Quality Children's Media's initiative that evaluates and rates children's media - videotapes, CD-ROMS, and websites, using a highly acclaimed method that has been praised by parents and educators alike. It utilizes professionally designed criteria and evaluation tools and engages a volunteer jury comprisisng child development professionals, teachers and parents nationwide and children of diverse geographic, socioeconomic and ethnic backgrounds.
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