The Rose White and Blue Parade

Cause Area

  • Advocacy & Human Rights
  • Arts & Culture
  • Children & Youth
  • Community


1100 Shasta AveSAN JOSE, CA 95126 United States


Organization Information

Mission Statement

The Rose, White & Blue Parade and Festival is a historic community celebration that brings together residents, businesses, and organizations of San José and the greater Bay Area in celebration of diversity, public spirit, and our floral and agricultural heritage.


Our Community Values

The Rose, White and Blue Parade is committed to creating anti-racist work that positively engages, uplifts, and represents the multicultural communities of San José and beyond through a culturally relevant event on Independence Day. Through our thoughtful partnerships with key members of the community, we purposefully unpack and rethink how and why the Fourth of July is celebrated. The Rose, White and Blue Parade and its partners strive towards reframing patriotism as a call to action for advocating within our community to uphold equality, justice and fair and humane treatment for everyone. Through our diverse education programs, we work to dismantle systematic racism, combat prejudice through exposure, and seek the end of violence and oppression through displays of community at the annual parade and festival.


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