Empower people of the world to direct the profit from their consumer activity toward charities and causes that best further justice and well-being.
The Consumer Power Initiative's mission is to help create a world in which everyday people can support charities that address important problems such as fighting global poverty, eliminating factory farming, and protecting our environment, through their everyday purchases of goods and services. The mechanism that enables this I call Guided Consumption, and a description of it and why I think that it could bring about transformative change is linked in an article below.
https://forum.effectivealtruism.org/posts/WMiGwDoqEyswaE6hN/making-trillions-for-effective-charities-through-the
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