To teach children how to make good media choices and to enhance children's viewing experiences by making quality children's media more visible and more readily available.
CQCM's KIDS FIRST! initiative evaluates and rates children's media - videotapes, CD-ROMs and web sites using a volunteer jury of more than 3300 adults and children. Adults are teachers, librarians, child development specialists or have a similar background. Children are from diverse backgrounds nationwide and are between the ages of infant to age 18.