Cause Area

  • Children & Youth
  • Education & Literacy
  • Health & Medicine
  • Immigrants & Refugees
  • Race & Ethnicity


304 S JONES BLVD STE 2986LAS VEGAS, NV 89107 United States

Organization Information

Mission Statement

curaJOY improves the accessibility, effectiveness, and equity of social and behavioral healthcare for families worldwide by merging technology and entertainment with proven science. We work on a global level to improve the health and resiliency of people and the behavioral healthcare systems, addressing systemic problems and the root causes of workforce shortage, mental health stigma and healthcare disparity through innovative digital solutions that are high-growth, scalable.


Our outreach programs engage not only the participating children but their entire families, utilize artificial intelligence to adjust the content, omnichannel messaging and social media to reach today’s youth where they are at, and crowdfunding to incentivize positive behaviors. Many cultures have additional barriers to care and ingrained cultural stigmas against psychotherapy and the mental health fields. Rather than confronting communities’ existing beliefs and biases, we re-frame the purpose and benefits of social-emotional learning to fit into their value systems and technology habits in a gamified format that people readily embrace.

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