Help Us Create A More Equitable Health System

We've partnered with The Color of Care documentary from Executive Producer Oprah Winfrey -- streaming now on the Smithsonian Channel. Learn more below and find ways to get involved today.
Read More

The BrandLab

Cause Area

  • Children & Youth
  • Education & Literacy

Location

110 N 5 StMinneapolis, MN 55403 United States

Organization Information

Mission Statement

The BrandLab is a nonprofit with the vision of a marketing industry that thrives with the insights and creativity of people with diverse ethnic and socioeconomic backgrounds. We introduce, guide and prepare diverse students for creative careers. The BrandLab connects talent to opportunity.

The BrandLab's (TBL) mentorship program is a one-on-one connection between an industry professional and a TBL Connect Participant. TBL mentors provide individual support to their mentees to be encouraged, motivated, and prepared to receive a degree and begin a career.

Who are TBL Mentors?
- Marketing/advertising professional
- At least three years experience in the field

Who are TBL Mentees?
- TBL Connect Participant
- At least 18 years old and a high school graduate
- Pursuing something industry-related

How does it work?
- 12-month commitment with monthly meetings; option to renew for a second year
- Two big matches each year in June & August

Description

The BrandLab Mentor is assigned one TBL participant as a mentee. A mentor helps fill knowledge gaps and seeks opportunities to help mentees grow and excel. A mentor is someone with whom mentees can let down their guard, share their insecurities, and ask the "stupid" questions we all have sometimes. A mentor is honest and unafraid to tell mentees hard truths about themselves and their work. A mentor pushes mentees to take risks, aim higher, and advocates for them when they're not there.

Qualifications:
- At least 3 years work experience in marketing, advertising, design, or related field
- A firm commitment to making yourself available to and advocating for your mentee
- The ability to connect with youth
- The ability to listen well and ask questions
- A desire to inspire and give back to the community!

Responsibilities include:
- Commit to your mentee and follow-through on promises
- Provide advice and encouragement to your mentee
- Build an honest and quality relationship with your mentee

Time Commitment:
- 2 hour training with The BrandLab
- 1 year commitment
- 1 meeting each month with mentee
Phase 1 (month 1-4): Build rapport
Phase 2 (month 5-8): Support Education and Career
Phase 3 (month 9-12): Plan for future

Report this organization