Cause Area

  • Children & Youth
  • Sports & Recreation


8910 PATTERSON AVERICHMOND, VA 23229 United States

Organization Information

Mission Statement

The Live Red Foundation is a 501c3 corporation that was founded to offer free fitness programs, which teach 8 core life skills, to youth in low-opportunity communities. These programs are funded through premier youth races which promote fitness in all communities.


Our mission is to empower youth through fitness programs that teach life skills in communities with the least opportunities.

Over 350 children participate in our programs at youth centers throughout the greater Richmond area. Families depend on Live Red and our nonprofit partners to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education. While kids have fun during Live Red’s program and are exhausted afterwards, what distinguishes Live Red is our curriculum, which helps youth develop important life skills like setting goals, believing in yourself, practicing accountability, and persevering.


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