Description
Since 1904, the Highland Inn has been the face of the beautiful and hospitable mountain community of Highland County, which has long counted tourism as one of its major economic sectors. In 2016, the County instituted a lodging tax with proceeds used by the newly formed Highland Tourism Council with a focus to coordinate community’s marketing efforts to increase tourism and attract new County residents.
The Highland Inn is the largest (18-rooms) and the only non-B&B lodging option available within 45-minutes of Monterey. Main Street and businesses throughout Highland benefit from the Inn-it is commonly said, "the only people who don’t make money from the Highland Inn being open are the owners of the Highland Inn."
In the past five years another local non-profit, The Highland Center, had a major $3.5 million renovation of its historic facility with space for retreats and small (under 100 people) conferences to support mid-week tourism business to the County. The intended vision was that the Highland Inn would provide lodging and dining for those visitors. A renovated Highland Inn is critical to attracting mid-week business to the community.
In addition to lodging, the Inn provides fine dining and space for special events. As current community projects focus on cultivating local food, investing in youth, assisting businesses and start-ups, and highlighting our region’s natural beauty, the Inn’s future is inseparable from Highland’s.
