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Your Future Is Our Business

Cause Area

  • Children & Youth


399 Encinal St.Santa Cruz, CA 95060 United States


Organization Information

Mission Statement

Your Future Is Our Business was formed in 1993 by a Santa Cruz Chamber of Commerce education committee. Ever since our mission is to provide every Santa Cruz County student with opportunities to discover a fulfilling and successful career. In the modern, shifting workplace, students need to make informed decisions that empower them to forge careers. We bring schools and businesses together to support students in becoming Santa Cruz County’s next generation of workers. It’s all about providing young people clear direction in their lives. We implement work-based learning, the educational strategy providing students with real-life experiences and the opportunity to improve their academic and technical skills while developing their employability. Our work includes building a countywide network of community leaders and businesses who see the talent and potential in our students. With this incredible support, we host monthly career panels and expos at various schools, ranging from K-12th grade. Students receive a real-world setting along with practical advice on planning a career path. We are fully staffed by college interns, supervised by a part-time executive director, all coordinating together to successfully run a non-profit organization.


Your Future Is Our Business is seeking adults who are passionate about their jobs to share their knowledge and inspire youth by being guests on our radio show/podcast, What To Be (WTB). What to Be is a 30-minute career show where we conduct informational interviews in order to learn more about inspiring people in Santa Cruz County. WTB is used as resource for Santa Cruz County teachers and students to refer to in order to explore the variety of careers that exist. For questions, email


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