Fend's objective is the direct purchase and protection of rainforests and endangered natural habitats; conservation through land acquisition.
Millions of people want to prevent the collapse of nature but often cannot see a direct and tangible way to do it. Fend is a non-profit focused on getting through to these people and giving them the solution they want. We are building a compelling online experience which creates the possibility of reaching a broad spectrum of society and sparking a large scale collaborative purchase of nature. Our objective is to buy upwards of 1 million acres of rainforest and protect them from becoming part of the several million that are destroyed annually.