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We opened in 1981 with a mission to support and sustain small farmers and make fresh food accessible for low-income customers who struggle to afford adequate nutrition in a city with the highest cost of living in the nation.
Heart of the City Farmers Market is a uniquely independent, farmer-operated, nonprofit farmers market located year round on Sundays, Wednesdays, and now Fridays in San Francisco's United Nations Plaza.
Heart of the City has been a leader in serving vulnerable communities by accepting alternate forms of currency to facilitate food assistance programs that increase fruit and vegetable consumption, including EBT, EatSF, WIC (including Fruit and Vegetable checks), Senior Farmers Market Nutrition Program coupons, and VeggieRX coupons in partnership with Fresh Approach. We take pride in the fact that we were one of the first markets in California to accept food stamps electronically and we have trained other market managers throughout the state to provide this critical service to communities in need. Over $1.5 million in food assistance is distributed at our information tent every year! We are the largest farmers market EBT program in California.