• ORGANIZATION PROFILE
  • SOCIAL MARKETING ASSOCIATION OF NORTH AMERICA SOCIAL MARKETING ASSOCIATION OF NORTH AMERICA

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Mission Statement

We advance behavior change for social good.

Description

The discipline of social marketing integrates commercial marketing concepts with other approaches to influence positive behavior change for individuals and communities for greater social good. It’s getting you to brush your teeth, rather than getting you to buy the toothbrush. This differs from social media in that social media are the online communication channels such as Twitter, Facebook and YouTube. A social marketer may use these in an intervention but has other tools available to change behavior also.

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