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The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, grow and protect the game of golf and provide financial opportunities for TOUR players.
The winners-only tournament, scheduled for January 3-7, 2018 will celebrate its 20th year on Maui along with a new chapter in the tournament’s history with Sentry Insurance as the new title sponsor. The event offers a variety of opportunities to get involved and up close with some of the game’s biggest stars that have qualified for the event, such as defending champion and FEDEX Cup Winner Justin Thomas, Jordan Spieth, Dustin Johnson and Hideki Matsuyama.
Volunteers are an integral part of the Sentry Tournament of Champions and make it possible to conduct a world-class tournament. The event has served as one of the premier marketing vehicles for the state, showcasing the beauty of our islands via 60+ hours of television programming throughout the world to millions of viewers. It also provides a significant economic impact, and equally important, a charitable impact for Maui’s worthy non-profits. With the help of our sponsors, resort and community partners, and our volunteers the event has raised nearly $6 million since 1999.