Vision: To see residents, businesses and visitors to Tampa Bay participate in live music as performers and audiences, sharing concert attendance as one of a number of 'things to do' any day of the week, any time of year, alongside dinner, movies, sports, the beach, etc.
Values: We value:
Quality before quantity;
Doing the scary thing, especially when it is opposite to what is popular;
Momentary, undoctored, natural expression of emotions using music.
Our members, and the people who amaze them.
Contributing to something greater. Bigger. No, even bigger than that.