Serenity, Courage & Wisdom, Inc. (SC+W) is driven to support cancer survivors and bring awareness to GYN Cancers through the Creative Arts. Incorporated in 2011 by Keesha Carter, who faced stage 3 cervical cancer, SC+W began to form its wings when she realized her cancer experience in 2009 was far more than a personal journey. SC+W is on a mission to do its part in helping the journey for survivors all around the world to be a better experience. We are looking for an excellent person to serve as our organization's Volunteer Public Relations & Marketing Coordinator. Some typical responsibilities include: Keep promotional materials ready by coordinating requirements with the print company, inventory stock, place orders, and verify receipts. Support to write or edit forms, web invitations, templates, and other marketing documents. Collaborate with other internal departments to develop long-term marketing and communications initiatives Develop marketing and communications messages to promote the organization’s mission, news, events, membership benefits, and fundraising. Generate press releases, promotional materials, and other marketing collateral. Maintain consistency in the organization’s marketing and communications messages and branding. Engage with press and news outlets. Sourcing and securing advertising to promote the organization and its initiatives. Monitoring, tracking, and reporting on marketing and communications performance for internal use. Write engaging and impactful on-brand copy, connecting programs to customers and community, "owning" your project work and being accountable for its success in the marketplace. Develop a marketing strategy for new events and programs. Create and maintain newsletters to keep the Dream Team, sponsors, donors, community partners, volunteers, and clients updated with organization news and events. Negotiate contracts with vendors for services and products to be advertised. Meet with clients to present campaigns and offer advice and strategies. Research and plan advertising campaigns for various media platforms. Monitor, review, and report on all marketing activity and results. Analyze market trends and report findings to Leadership. Prepare communications for release to local press and radio media. Maintain a database of marketing materials (Toolkit), and project manages updates with the print company to ensure all materials are accurate and up to date. Manage all marketing materials needed for major events, workshops, etc. Other duties as needed Attend meetings, training sessions, and orientations when necessary. Work closely with the leadership team to define marketing materials and programs. Work with the Volunteer Fundraising Coordinator to promote any fundraising events and provide materials to acknowledge and sustain our relationships with donors. Partner with Coordinators, Managers, Directors, and Leadership to ensure materials that are produced are of the highest quality, reflect company guidelines, consistency of voice, and meet functional needs. Crafts and posts press releases/news/announcements, and other timely information for external web properties including calendars, list serves, supporting 3rd party organizational site. Ensure quality and accuracy of all posted information and troubleshoot issues with all digital properties (websites, landing pages, analytics, etc.). Desired Skills and Experience: Experience with mailing campaigns. Use creativity and innovation for new ideas for branding, advertising campaigns, and marketing messages. Ability to effectively communicate information and ideas in written and verbal format. Ability to build and maintain positive working relationships. Ability to prioritize multiple projects and work well independently. Team player, with the confidence to take the lead and guide other departments when necessary. Strong interpersonal skills and friendly demeanor in person and on the phone. Ability to work with limited resources while still being creative and effective. Ability to prioritize work, use good judgment, pay attention to detail, demonstrate a strong sense of urgency, and promptly on an array of projects through to completion Creative problem solver with the flexibility to manage situations as they arise. Excellent organization skills and an understanding of systems and procedures. Availability to attend events outside of business hours occasionally. Excellent writing and editing skills, copywriting experience is essential. Knowledge and understanding of social media platforms for business (Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, etc.). Proficiency with Microsoft Office, including PowerPoint and Excel, the Internet, Google Sheets, Google Forms, Google Docs, Gmail, and Google Drive. Knowledge of WIX, Slack, Asana, MailChimp, and IFTTT a plus. Relevant Associate or Bachelor degree in Communications, Journalism, Marketing, Advertising or related field is a bonus and helpful. This is an unpaid volunteer position averaging 5 hours/week. Applicants with marketing/communications experience will be given preference. Please contact Karin Starr-Kelly: Volunteer4@scawinc.org.
Date Posted: Aug 16, 2021