To educate humans on the immense and widespread suffering of farm animals world wide and encourage a change in diet to a planet friendly, health centered, compassionate way of eating. We believe the only way to stop the suffering is to STOP the support. Our Olympian founder coined the term "Olympic Level Compassion" to encapsulate our belief that each person has the potential to spread goodness in a unique, monumental and far-reaching way. Surely we all consider the people we want to be and the world we want to see. We urge you to recognize your ability to help bring that image to life. To adopt a plant-based lifestyle is simply to acknowledge that compassion falls into your worldview and to act accordingly.