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To communicate to lesbian, gay, bisexual, transgender, and queer youth that it gets better, and to create and inspire the changes needed to make it better for them.
The It Gets Better video campaign was launched on YouTube in September 2010. It began with just one video made in response to a number of LGBTQ youth in crisis. Its creators - syndicated columnist, Dan Savage, and his husband, Terry Miller - believed that if LGBTQ adults like them had been able to speak with these young people beforehand, and share with them their own experiences finding happiness, success, and love after years of struggle, it might have made a difference.
Today, there are over 60,000 it gets better videos online, each one a testament to the love and hope that countless LGBTQ adults and their allies share for LGBTQ youth. The organization uses this vast collection of user-generated content -- as well as new and original content, like online stories, videos, films and more -- to inspire and empower young people worldwide.