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SpokesDog's mission is to promote dog issues and adoption through social media using an animated dog as an advocate.
SpokesDog will support adoption by working with other nonprofits to enhance their outreach. Because many shelter nonprofits do not have effective marketing efforts due to financial or volunteer/staff restrictions, we intend to help fill that gap by utilizing an animated dog through social media to help with promotion. The animated dog, named Luckee Straye, will present dog issues straight from a dog's mouth. This will be a unique approach to increasing the need for adoption and will hopefully show how a dog can enrich anyone’s life.