Digital Marketing Manager

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Digital Marketing Manager

Bay Area Green Tours creates interactive tours and experiences highlighting the sustainable economy in action to inspire and educate youth and adults to build a more enduring, resilient, and just future.

We're a grassroots operation reinventing ourselves by moving from in-person tours to virtual green tours. We are a 20-person volunteer-only organization for now, but we are building for the future by applying to grants and beginning outreach to corporations who want to sponsor our programs and/or buy virtual team building tours. We just redesigned our website and streamlined our operations in Salesforce with a committed, fun, and sharp team of interns and volunteers.

The Digital Marketing Manager will provide support for digital marketing campaigns and activities for Bay Area Green Tours. This position requires a self-motivated, organized, and responsive individual who has a passion for sustainability, understanding of apps and technology, and enjoys writing. Our style is upbeat and much of our content highlights the emerging solutions in the green economy.

We are in the process of creating and marketing Virtual Tours so bring on your strategy and implementation talent!

We need help with:

• A clear set of marketing activities that are in line with the organization's overall goals

• Promotion strategies and tactics that respect the organization's budgetary limitations

• Ability to maximize marketing resources by identifying the most effective channels to reach key audience

Your tasks:

• Multi-channel marketing and promotion for tours

• AdWords research, concept creation, implementation, and optimization

• Google Analytics reporting

• Research, test, measure, and optimize marketing efforts

• Draft ads and give input on social posts (we have a social media manager you will work with)

Your profile:

• Fluent in English (other languages are an added benefit but not necessary)

• Experience in communities and with project management apps

• 1+ years experience in digital marketing

• Experience in InDesign and Photoshop a plus

• Passionate about environmental issues and solutions for the future

To be considered for this opportunity, please send your resume and brief cover letter to hr@bayareagreentours.org.

Thank you!