Responsible for the public relations initiatives within a company. Creates, manages, and implements PR campaigns with the goal of enriching a company's position within the public eye. Maintains strong relationships with media reps.
Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client.
Create company literature and other forms of communication.
Create marketing and promotional materials, both print and electronic.
Work with advertisers for timely and useable ad submissions.
Copyedit, proofread, and revise communications.
Design and launch email marketing campaigns.
Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
Help to clarify the organization’s point of view to their main constituency.