Microsoft Advertising Grant Manager Needed

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Since 2012 Project Paws Alive has been providing vital protective equipment to underfunded K9 units nationwide. We service Law Enforcement, Fire, Search & Rescue, and Military K9 teams. Equipment donated includes but is not limited to: ballistic vests, cooling vests, first aid kits, narcan kits, and vehicle heat alarms. The need for this equipment continues to grow exponentially every year and we are seeking volunteers to help make an impact on these K9's lives.

We are looking for a volunteer Microsoft Advertising Grant Manager to help us effectively leverage our Advertising Grant to better serve K9s in need.

Our existing Microsoft Advertising Account currently has campaigns designed to achieve the following conversions:

• Generate donations on our website
• Raise awareness of our mission
• Encourage volunteering with us

The Role:

The Volunteer Microsoft Advertising Grant Manager will leverage our $3,000 per month Microsoft Advertising campaigns budget to generate maximum returns. The goal of this position is to increase awareness about Project Paws Alive and to encourage donations by implementing effective Advertising campaigns and optimizing our Ads strategy while complying with Microsoft’s strict policy on CTR.

This role is suited for someone familiar with Microsoft’s Advertising grants for non-profits, who can drive conversions.

Responsibilities:

• Plan and execute marketing campaigns using Microsoft Advertising services, in accordance with the Microsoft Advertising Grant policies and requirements
• Write text-based ads and create variants for each campaign
• Research and apply keywords for each ad campaign
• Optimize and manage existing campaigns and ads
• Maintain account according to Microsoft Advertising Grants policies
• Provide analysis of ad performance to the organization monthly

Qualifications:

• Minimum 2 years of experience with Microsoft Advertising. Need to be knowledgeable about Microsoft Advertising Grant policies
• Detail-oriented
• Excellent communication skills and strong organizational skills
• Self-starter, able to use independent judgment and take initiative
• Proficiency in Microsoft Office products (Word, PowerPoint, and Excel) and Google
• Must have access to your own computer, email, and phone
• 18 years of age or older
• All volunteers must submit to a criminal background check