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Marketing and Communication Lead

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ORGANIZATION: ErrandWave

  • A group opportunity. Invite your friends.
  • 3 people are interested
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About ErrandWave

ErrandWave is a new, exciting social enterprise on a mission to create millions of jobs by supporting vulnerable youths in sub-Saharan Africa (SSA) with training, visibility, networks and the resources they need to develop and run highly proficient errand enterprises.

ErrandWave will work to map and register unemployed and underemployed youth including internally displaced persons and refugees on the ErrandWave online platform. Through strategic partnerships with INGOs, public and private sector and training institutions, we will provide tailored capacity building and upskilling support to target groups to enable them supply quality, in-demand home delivery and errand services in a wide variety of sectors. Through verification, rating and marketing systems, we will enshrine a culture of quality and trust for these service providers, promoting demand for their services and hence creating viable employment opportunities for marginalized groups. The ErrandWave platform will in particular facilitate - from the comfort of their phones - access to quality, close-proximity service providers for millions of clients.

Current gig platforms in SSA focus on a few sectors mainly in building repairs and transportation and deliver services through their own service providers. ErrandWave will use a hybrid model, recruiting and supplying its own service providers for select sectors through B2B contracts, but will also allow free registration by other 'non-ErrandWave’ service providers on the platform, as well as free access to these service providers by clients.

ErrandWave will allow access to service providers from a wider range of sectors than currently obtains, providing more options to both clients and youth service providers. Sectors will include those with low training and skills requirements or those for which some vulnerable groups already possess the minimum technical skills to facilitate entry. Such sectors include home cleaning and routine errands (grocery, packages and drycleaning pickup). Sectors for which home delivery of services are not yet the norm will also be included and offer the opportunity to transform how clients currently obtain these services by ensuring that they can command these services from the comfort of their phones for delivery right in their homes. These include hairdressing, pedicure, manicure, massage and documentation (followup of official documents such as for renewal of passports and national identification papers).

About the Volunteer opportunities - Marketing and Communication Lead

The ErrandWave founders are currently working to test the ErrandWave application, conduct rapid market assessments to learn and adapt, develop strategic partnerships and mobilize financial and material resources to launch a pilot operation in Douala Cameroon or Lagos Nigeria. For this purpose we are looking for volunteers to help us prepare for the pilot launch. Volunteers are expected to work virtually, but where feasible, the opportunity to work on the ground in Douala, Cameroon, will be explored.

We’re seeking a Marketing and Communication Lead, who will play a crucial leadership role in driving the marketing strategy for our suite of technology products, ensuring that all products are positioned effectively in the market, with clear messaging that resonates with our target audiences. Your leadership will guide the team in executing marketing campaigns that drive product adoption, customer engagement, and overall business growth.

You will oversee the strategic positioning, messaging, and market adoption of Errandwave’s product portfolio. This role involves laying the foundations for developing systems and processes for working with cross-functional teams, including Product Management, Sales, and Customer Success, to ensure the successful launch and growth of products. You will also play a critical role in understanding customer needs, competitive positioning, and market trends to drive marketing initiatives that support business objectives.

What Your Day-to-Day Activities Will Be Like

  • Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape.
  • Identify target market segments and develop strategies to reach them effectively.
  • Develop clear, compelling product positioning and messaging that differentiates Errandwave’s offerings in the market.
  • Lead and mentor team on product development fostering a collaborative and high-performance culture.
  • Ensure consistent messaging across all marketing channels.
  • Lead the go-to-market planning and execution for new product launches, including coordinating cross-functional teams to ensure readiness.
  • Define and track success metrics for product launches and marketing campaigns.
  • Create and deliver sales enablement tools, such as product collateral, presentations, and competitive analysis, to support the Sales team.
  • Gather and analyze customer feedback to inform product development and marketing strategies.
  • Develop and execute integrated marketing campaigns to drive product awareness, adoption, and retention.
  • Lay foundation for developing Digital Marketing products for clients leveraging the ErrandWave platform.
  • Work closely with internal stakeholders to align marketing strategies with business goals.
  • Serve as the voice of the customer within the organization to advocate for customer-centric product development.

Required competency and skillsets t

  • Bachelor’s degree in Marketing, Business, or a related field. 1-3 years working experience in marketing and product development in lieu of a Bachelor's degree
  • Minimum 3 years of experience in product marketing
  • Good understanding of the errand gig industry and its competitive landscape.
  • Ability to develop and execute strategic marketing plans that drive business results.
  • Proven track record of leading successful product launches and marketing campaigns.
  • Experience with market research, customer segmentation, and competitive analysis.
  • Analytical skills and ability to interpret data to make informed decisions.
  • Good communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
  • Strong project management skills and the ability to manage multiple priorities simultaneously.

1 More opportunity with ErrandWave

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About ErrandWave

Location:

Vallee Swacam, Logpom, Douala, Littoral 237, CM

Mission Statement

Create millions of meaningful job opportunities for unemployed and underemployed youths across Africa through the quality delivery of home services and errands.

Description

ErrandWave connects you with close-proximity errand service providers and other professionals, enabling the timely delivery of a wide-range of services from the comfort of your phone. Quickly find near you, service providers (brokers, cleaners, pickup and home delivery agents, home tutors, mechanics, nurses, car rental agents etc etc) for any errand! For service providers, register for free on ErrandWave, start delivering services and earning incomes now! Ultimately our goal is to create millions of jobs by supporting vulnerable youth with training, visibility, networks and the resources they need to develop and run highly proficient errand enterprises.

CAUSE AREAS

Children & Youth
Community
Computers & Technology
Children & Youth, Community, Computers & Technology

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • Sales Marketing
  • Advertising
  • Marketing Analytics

GOOD FOR

  • Teens
  • People 55+
  • Public Groups
  • Private Groups

REQUIREMENTS

  • This is a Done in a Day opportunity and there is no prior training or ongoing commitment needed.
  • Must be at least 180
  • 20 hours per week
  • RAS

Private Group Details

  • Group Size Range 1 - 50+
  • Event can be held virtually
  • Donation Requested

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