Public Relations

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Position Summary

As a Public Relations Intern at Bantucola, you will play a vital role in shaping and amplifying the organization’s message to the public. You will work closely with Bantucola’s communications team to craft compelling narratives that highlight the importance of supporting Black-owned businesses and Bantucola’s contributions to the local economy. Your primary focus will be on media relations, content creation, and community engagement to ensure that Bantucola’s initiatives gain visibility and impact.

Key Responsibilities

• Story Pitching: Research and develop story ideas that showcase Bantucola’s mission, initiatives, and the successes of Black-owned businesses in the community.
• Press Releases & Media Materials: Write and distribute press releases, media advisories, and fact sheets to local and national media outlets.
• Media Outreach: Contact journalists, bloggers, and influencers to secure media coverage for Bantucola events, partnerships, and business spotlights.
• Media Tracking & Reporting: Monitor and document media coverage of Bantucola and Black-owned businesses, providing reports on media reach and public sentiment.
• Messaging & Branding: Assist in crafting consistent and strategic messaging that aligns with Bantucola’s brand and advocacy efforts.
• Community Engagement: Build relationships with local influencers, business owners, and community leaders to strengthen Bantucola’s public image.
• Event Support: Help plan and promote press conferences, community events, and networking sessions that support Bantucola’s mission.
• Social Media Collaboration: Work with the digital marketing team to align PR efforts with social media campaigns.

Skills & Qualifications

• Strong writing and storytelling skills for press releases, media pitches, and reports.
• Excellent interpersonal and communication skills to develop relationships with journalists and stakeholders.
• Familiarity with media platforms (print, online, radio, and TV) and an understanding of public relations strategies.
• Ability to research and analyze media trends, ensuring Bantucola’s messaging remains relevant and impactful.
• Self-motivated with the ability to work independently and as part of a team.
• Experience with public relations tools such as press release distribution services, media databases, or PR tracking software is a plus.
• Passion for economic empowerment and Black business advocacy is highly desirable.

Benefits & Learning Opportunities

• Hands-on experience in media relations and public relations strategy for a community-focused organization.

• Networking opportunities with business leaders, journalists, and influencers who support Black entrepreneurship.

• Exposure to real-world PR campaigns, community engagement strategies, and media outreach efforts.

• The chance to contribute to a mission-driven organization that supports economic equity and business development.

This internship is ideal for students or recent graduates interested in public relations, journalism, communications, marketing, or community advocacy.

Application Requirements & Next Steps:

To apply for this internship, please submit the following:

1. Résumé highlighting your relevant skills and experience.

2. Cover Letter explaining why you're interested in this position and how your skills align with Bantucola’s mission.

3. Research Samples (Optional, but encouraged) detailed descriptions of your research tasks and contributions on your resume

Deadline to Apply: Ongoing

We encourage students, recent graduates, and aspiring marketing professionals who are passionate about supporting Black businesses to apply. Join us in making a difference in the Pensacola Black business community!