Manager, PR & Media Relations (Hybrid)

Save to Favorites

PR/Media Relations Manager (Hybrid Volunteer Position)

Dallas Pets Alive! is a highly respected animal rescue organization, providing the perfect place to utilize your skills to help animals in need across the Dallas-Fort Worth Metroplex. Our organization is made up of volunteers representing diverse backgrounds with an eagerness to apply their skills both virtually and in person to serve our many needs. Our mission is to promote and provide the resources, education, and programs needed to eliminate the killing of companion animals in North Texas.

In our effort to make North Texas a "No Kill" region, Dallas Pets Alive! has strategically merged with Dogs Matter (2023) and The Humane Society of Dallas County (2025). While each organization maintains its distinct branding and mission, we are now united through shared resources and mutual support-creating a stronger, more efficient alliance for animal welfare.

About Dallas Pets Alive! https://dallaspetsalive.org

Making North Texas a No-Kill community is a big job and, as a volunteer-based organization, we need a lot of great volunteers to do it. As a PR/Media Relations Manager, you'll play a vital role in developing and maintaining the public image of all parts of the Dallas Pets Alive! family. You will get to work with almost every department in our organization for proactive media pitching and fielding of media inquiries.

TO BE CONSIDERED, please complete our Official Volunteer Application at https://dallaspetsalive.org/volunteer/volunteer-application/

Team: Marketing

Reports to: Marketing Director and Executive Director

Compensation: This is a volunteer position that receives no compensation.

Works with: This volunteer will interact with the entire organization, and have regular contact with Social Media, Content Creation, Marketing, and Leadership teams

Responsibilities:

• Develop strategic PR plan, write and distribute press releases and media alerts

• Update local online social calendars with Dallas Pets Alive! events

• Research and pitch compelling human interest stories that are related to our animals and/or volunteers

• Manage inquiries from media

• Share notable media articles/hits with appropriate teams

• Work with leadership to ensure that appropriate departments and spokespeople are used as resources for media

• Promoting and attending DPA’s larger events such as Pup Crawl, Tails of Triumph, North Texas Giving Day, DPA Soirée, and other major events/fundraisers

• Promoting and Attending DPA’s larger, signature events and support in person media opportunities

• Promoting DPA’s community events such as Yappy Hours, adoption events, and other smaller events/fundraisers

• Work with teams to develop the most compelling stories and shop them to media

• Share photo stories from events

• Create Facebook/LinkedIn events

• Assisting with any other duties needed to help drive Dallas Pets Alive!’s mission and support our values

Qualifications/Skills:

• Must be at least 18 years of age

• A bachelor's degree in journalism/PR/communications/marketing or equivalent experience

• 2-5 years of public relations experience preferred

• Experience in copywriting and editing

• Working knowledge of AP Style

• Ability to write professional and compelling content

• Knowledge of the Dallas-Fort Worth & North Texas local market, online media, and national news media, pre-existing media relationships a plus!

• Photo and video-editing software experience a plus

• Must be able to attend special events in person to collect content

• Must be a creative thinker and approach the role strategically

• Have the drive to see projects through from planning and concept development to execution and analysis

• A self-motivator who asks questions and dives in to help out where needed

• Comfortable working independently or collaboratively in a fast-paced environment with a variety of leadership styles

• Must be organized and consistent with follow through

• Must not have conflicting associations with similar non-profit organizations or business(es) related to animal welfare

Dallas Pets Alive! Musts:

• Excellent oral and written communication skills to maintain professional level correspondence at all times

• A motivational, can-do attitude to represent Dallas Pets Alive! in a positive manner to our supporters and the general public

• A problem-solving mindset to handle and diffuse challenging situations in a professional manner

• A love for animals and dedication to the cause of animal welfare

Time Commitment: About 5-8 hours per week with flexibility to work events