Media Specialist

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Media Specialist Support Volunteer

Casa Esperanza is evolving to meet the community where they are. Casa Esperanza strives to increase our social media presence and reach populations of diversity and potential contributors. Media Specialist Support volunteers can assist with monitoring social media platforms, site metrics, introducing creative design, respond to reader comments and offer ideas to administrators on the use of social media (print and non-print).

Media Specialists Volunteer Duties include:

1) Understand Casa Esperanza organization Mission and Goals

2) Assist with developing content plans (photograph, video journal, write and edit content)

3) Ensure content is clear, compelling, and properly distributed across web, mobile and social platforms; and adheres to a consistent brand philosophy of Casa Esperanza Transitional Housing Program

4) Assist with targeting the demographic data of Casa Esperanza target audience

5) Maintain a positive public image for the individuals, groups, or other organizations represented (Participants, families, activities, staff, and other events) in content that represents Casa Esperanza.

6) Assist in developing social media programs to shape public perception of participant’s journey to success to increase awareness of each participant’s work and success.

7) Assist with building and maintaining organization’s brand in the community - both online and offline - and public perception

8) Assist with engaging audiences on a variety of outlets, including online forums, social media platforms, Slack, in-person groups, and more, to reach all audiences where they are

9) Assist with production on the visual concept of a film performance (photograph, video journals, capturing events as they happen on video and capture community engaging events authentically

10) Assist with design that fosters visual concept by identifying a design style for video opportunities, locations, graphics, props, lighting, camera angles and best apparel to highlight positive exposure

11) All volunteers must not fraternize with participants

Media Specialist support volunteer availability relies on events, programming, and best practices hours. Arrival 15-30 minutes prior to activities is optimal to get areas set up for the media production.

Media Specialist Volunteers will report to Volunteer Coordinator and/or Assistant Program Manager to receive schedule and duties as needed.