Social Media Manager

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Job Title: Social Media Manager

Reports To: Marketing Director / Head of Marketing

About the Role:
We’re looking for a creative, strategic, and data-driven Social Media Manager to join our marketing team. In this role, you will be responsible for developing and executing our social media strategy across multiple platforms to build brand awareness, engage our audience, and drive growth.

Responsibilities:

• Develop, implement, and manage our social media strategy across platforms.

• Create and curate engaging content (images, videos, captions, stories, reels)

• Plan and maintain the content calendar aligned with brand goals and campaigns

• Monitor and respond to audience engagement, comments, and messages in a timely manner

• Analyze performance metrics and generate reports to optimize strategies

• Stay up to date with platform updates, trends, and best practices

• Collaborate with internal teams (creative, product, PR) to align messaging

• Manage paid social campaigns in coordination with digital marketing team

• Partner with influencers or brand ambassadors when relevant

Requirements:

• 2+ years of experience in social media management or digital marketing

• Strong understanding of major social platforms and their analytics tools

• Excellent copywriting and communication skills

• Experience with content creation tools (e.g. Canva, Adobe Suite, CapCut)

• Creative thinker with an eye for design and trends

• Strong organizational and multitasking

Preferred

• Basic photography/video editing skills

• Knowledge of SEO, email marketing