Social Media Lead

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8by8 is looking for a volunteer Social Media Lead to be responsible for building and executing 8x8’s global social media strategy across platforms like LinkedIn, Twitter/X, Facebook, Instagram, and YouTube. You’ll work closely with marketing, communications, and design teams to craft compelling content, amplify product launches, and strengthen community engagement.

To ensure the brand’s voice is consistent, engaging, and aligned with 8x8’s goals across all social media platforms. The role will focus on developing and executing 8x8’s social media strategy to ensure a consistent, engaging brand presence and foster community growth across all platforms

You will:

• Develop and manage a comprehensive social media strategy aligned with 8x8’s brand and business goals.

• Create and curate engaging content (text, image, video) tailored for each platform and audience.

• Collaborate cross-functionally with product marketing, PR, design, and demand gen teams to support campaigns.

• Monitor conversations, respond to audience comments, and actively manage community engagement.

• Track key performance metrics and create monthly reports to optimize performance and inform strategy.

• Stay up to date with social trends, platform updates, and competitive activity.

You are:

• Strong writing and storytelling skills with a keen eye for visual content.

• Analytical mindset with the ability to interpret data and pivot strategy accordingly.

• Experience with social media tools and performance reporting platforms.