Marketing and Campaigns Officer

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Key Responsibilities:

• Strategic Planning:
  • Contribute to the development and implementation of comprehensive marketing and communications strategies.

  • • Identify target audiences and develop tailored messaging.

      • Plan and execute marketing campaigns to promote the organization's mission and programs.
      • Develop and manage marketing budgets. Content Creation and Management:
        • Create compelling and engaging content for various channels, including social media, email, website, and print materials.
        • Develop and manage social media presence and engagement.
        • Write and edit newsletters, blog posts, press releases, and other marketing materials.
        • Ensure brand consistency across all communications.
    • Campaign Execution:
      • Oversee the execution of marketing campaigns, including email marketing, social media advertising, and events.
      • Track and analyze campaign performance to measure effectiveness and make data-driven decisions.
      • Manage relationships with external vendors and agencies.
    • Fundraising Support:
      • Develop and implement marketing strategies to support fundraising efforts, such as donor acquisition and retention.
      • Create compelling narratives and stories to inspire donations.
    • Stakeholder Engagement:
      • Build and maintain relationships with key stakeholders, including donors, volunteers, and community partners.
      • Represent the organization at events and conferences.
    • Analytics and Reporting:
      • Monitor and analyze marketing performance using relevant tools and metrics.
      • Prepare regular reports on marketing activities and results.
    Skills and Qualifications:
    • Strong writing and communication skills.
    • Experience in social media management and digital marketing.
    • Knowledge of marketing principles and best practices.
    • Ability to work independently and as part of a team.
    • Strong organizational and project management skills.
    • Experience with CRM and email marketing platforms.
    • Passion for the mission and values of the non-profit organization.