Vice President of Marketing and Public Relations

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Position Summary:
The Vice President of Marketing & Public Relations is responsible for developing and executing a comprehensive marketing and communications strategy that enhances the visibility, brand identity, and engagement of Inland Empire SHRM (IE SHRM). This role ensures that all marketing efforts align with the chapter’s mission, vision, and strategic goals, while driving membership engagement, sponsorship visibility, and community outreach through effective marketing channels.

Responsible To:

• The members of the chapter
• The chapter president
• The board of directors

• Develop and execute an annual marketing and communications strategy to enhance IE SHRM’s visibility, membership engagement, and event attendance.
• Ensure consistent brand identity, voice, and messaging across all marketing platforms and promotional materials.
• Maintain and enforce brand/logo usage guidelines, ensuring all marketing materials align with SHRM and chapter standards.
• Design, develop, and order marketing materials, including graphics, signage, banners, flyers, and digital content.
• Oversee email marketing campaigns, social media presence, and website content to promote chapter programs, initiatives, and sponsorships.
• Monitor industry trends and marketing best practices to optimize engagement and brand positioning.

• Build relationships with local media, business organizations, and community partners to increase awareness of IE SHRM’s initiatives.
• Develop press releases and promote chapter events, achievements, and advocacy efforts within the local HR and business communities.
• Collaborate with local chambers of commerce, business associations, and HR organizations to enhance chapter visibility.
• Support membership growth and retention efforts by highlighting member benefits, testimonials, and success stories.

• Work closely with the Programs Director and Conference Committee to develop marketing strategies for monthly programs, conferences, and networking events.
• Promote sponsorship and partnership opportunities to maximize exposure and value for sponsors.
• Assist in creating event-related promotional materials, including social media posts, email campaigns, and advertisements.

• Oversee chapter website updates to ensure accuracy and relevance of content.
• Manage and grow social media channels (LinkedIn, Facebook, Instagram, etc.), including content planning and engagement strategies.
• Implement SEO strategies and digital marketing initiatives to increase online visibility and engagement.

• Work closely with the Membership Director to develop marketing initiatives aimed at increasing dual membership and member engagement.
• Collaborate with the Sponsorship Director to create sponsor recognition strategies and enhance sponsor visibility.
• Act as a liaison between the board of directors and marketing/communications-related committees.
• Attend all monthly membership meetings and board of directors meetings.
• Assist in the development and execution of both short-term and long-term strategic plans for the chapter.

• Experience in marketing, communications, or public relations preferred.
• Strong familiarity with digital marketing, email campaigns, and social media management.
• Ability to develop and implement strategic marketing plans.
• Strong project management, organizational, and communication skills.