Marketing Committee Member

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Brand Awareness & Messaging

• Ensure consistent branding and messaging across all marketing materials.

• Help communicate Habitat’s mission, impact, and events to the community.

Marketing & Communications Strategy

• Develop and refine marketing strategies to support fundraising, volunteer recruitment, and donor engagement.

• Identify target audiences and recommend best channels for outreach.

Social Media & Digital Engagement

• Assist in managing and growing Habitat’s social media presence.

• Create and share engaging content, including success stories, event promotions, and impact highlights.

• Monitor social media engagement and suggest strategies for improvement.

Content Development & Storytelling

• Collect and share homeowner stories, volunteer testimonials, and donor impact stories.

• Help create compelling content for newsletters, press releases, and website updates.

Event Promotion & Outreach

• Develop marketing campaigns for Habitat’s annual events, such as the Fundraising Breakfast and Golf Outing.

• Assist in designing promotional materials, including flyers, invitations, and social media graphics.

• Leverage personal and professional networks to spread awareness and increase event attendance.

Media & Public Relations

• Identify opportunities for media coverage and press engagement.

• Assist in drafting press releases and coordinating interviews.

• Build relationships with local media, influencers, and community partners.

Community Engagement & Partnerships

• Identify and foster partnerships with businesses, influencers, and organizations that align with Habitat’s mission.

• Promote Habitat’s initiatives through community events, sponsorships, and collaborations.

Marketing Analytics & Performance Tracking

• Track and analyze the effectiveness of marketing campaigns.

• Provide insights and recommendations for improving engagement and outreach efforts.

Volunteer & Donor Engagement

• Develop strategies to recruit volunteers and retain donor support through targeted messaging.

• Assist in creating stewardship materials, including thank-you letters and impact reports.

Board & Staff Support

• Provide marketing insights and recommendations to the Board and staff.

• Ensure the Board and key stakeholders have promotional materials to support outreach efforts.