Google Ads Manager (Volunteer)

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Job Title: Volunteer Google Ad Manager

About us: Our organization seeks a talented and dedicated Volunteer as a Google Ad Manager. As a volunteer, your primary responsibility will be to oversee and manage our Google Ad account to maximize our online presence, reach our target audience and promote our organization's mission and services. This is an exceptional opportunity to make a significant impact while gaining valuable marketing and nonprofit experience.

Duties and Responsibilities:

1. Develop and implement effective Google AdWords strategies to maximize the use of Google Ads

2. Conduct keyword research, selection, and segmentation

3. Set up and structure Google AdWords account if necessary

4. Monitor and analyze account performance and KPIs

5. Optimize campaigns to improve conversions, click-through rates, and/or Quality Score

6. Prepare monthly, quarterly, or annual reports to show progress and areas for improvement

7. Stay up-to-date with PPC and SEO trends and digital marketing news

8. Collaborate with other team members to align digital marketing efforts

Qualifications:

1. Proven experience with Google AdWords (experience with the Google Ad program is a plus)

2. Knowledge of digital marketing and a good understanding of major marketing channels

3. Proficient in analytics and reporting tools

4. Excellent analytical skills with the ability to mine data to inform decisions

5. Good written and verbal communication skills

6. Ability to work independently and collaboratively as part of a team

7. Passionate about our organization's cause and mission

Please note: This is a volunteer position, and no compensation will be provided. This position offers a unique opportunity to gain experience, provide meaningful contributions to a noble cause and broaden your professional network.

We strongly encourage those who have a passion for our mission and a desire to learn more about digital marketing to apply.