Data Analyst Volunteer

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Why Girl Now Woman Later?

Passionate about helping others? If you’re looking to be part of an organization to help us set up conversion tracking so we can better measure how our website supports our mission, GNWL is the right place for you!

-Data Analysis Volunteer

You are a passionate certified Data Analyst.

DESCRIPTION:

You will be responsible for designing, implementing, and managing tracking strategies to collect and analyze website user data, providing actionable insights to optimize marketing campaigns, user experience, and overall business performance by leveraging GA4's advanced features like event tracking, user engagement metrics, and cross-platform measurement.

• Deep understanding of GA4 interface, tracking mechanisms, event tracking, and data analysis capabilities.
• A working knowledge of Google Tag Assistant
• Familiarity with web development concepts (HTML, JavaScript), Google Tag Manager, and API integrations to implement tracking code effectively.
• Review data quality in GA4, identifying and resolving issues related to tracking inconsistencies, data gaps, and potential errors.
• Develop custom reports and dashboards in GA4 to visualize key performance indicators (KPIs), identify trends, and extract actionable insights.
• Translate data into clear, actionable recommendations for improving website conversion rates, user engagement, and marketing campaign effectiveness.
• Collaborate with us to understand our business goals, define measurement strategies, and tailor GA4 implementation to meet our specific needs.
• Utilize GA4 audience segmentation features to create targeted customer segments for marketing campaigns.
• Ability to clearly communicate complex data insights to non-technical stakeholders and present recommendations effectively.
• A working knowledge of Google Tag Manager
• Set up tags: Configure and deploy tags using the GTM web interface
• Optimize tracking: Monitor performance metrics and adjust tracking to maximize ROI
• Analyze data: Identify trends and opportunities for improvement
• Troubleshoot: Fix configuration errors
• Modify tags: Change tags that are already deployed

REQUIREMENT & SKILLS:

• Google Analytics 4, Google Tag Manager, Proven working experience as a Data Analyst or Business Data Analyst
• Technical expertise regarding data models, database design development, data mining and segmentation techniques
• Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming (XML, JavaScript, or ETL frameworks)
• Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS etc)
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Adept at queries, report writing and presenting findings
• BS in Mathematics, Economics, Computer Science, Information Management or Statistics.

Please send your resume to the email address: info@girlnowwomanlater.org. Thank you for wanting to help us with this vital role!