Marketing Psychologist Researcher

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Winwinlabs is a non-profit consulting organization dedicated to helping social impact organizations maximize their effectiveness. We provide strategic guidance and support to nonprofits across various sectors, empowering them to achieve their missions and create a better world.

About the Role:

We are seeking a passionate and skilled Marketing Psychologist Researcher to volunteer their expertise to Winwinlabs. In this role, you will:

• Conduct research on donor behavior and fundraising effectiveness: Design and implement research studies to understand donor motivations, preferences, and giving patterns.
• Analyze data and generate insights: Analyze qualitative and quantitative data to identify key trends, patterns, and insights related to nonprofit marketing and fundraising.
• Develop and test new fundraising strategies: Develop and test innovative fundraising strategies based on research findings, such as behavioral nudges, social proof, and emotional appeals.
• Contribute to knowledge base: Document research findings and best practices through reports, presentations, and publications.

Ideal Candidate:

• Strong research background: Experience in conducting research studies, including survey design, data collection, and analysis.
• Proficiency in research methods: Familiarity with qualitative and quantitative research methods, including statistical analysis and data visualization.
• Knowledge of marketing psychology: Understanding of behavioral science principles and their application to marketing and fundraising.
• Excellent analytical and problem-solving skills: Ability to analyze complex data, identify key trends, and draw meaningful conclusions.
• Strong academic or professional writing skills: Ability to clearly and concisely communicate research findings in written reports and presentations.

Benefits of Volunteering with Winwinlabs:

• Gain valuable research experience: Contribute to cutting-edge research in the field of nonprofit marketing and fundraising.
• Make a real-world impact: Contribute to the development of effective fundraising strategies that support the work of impactful nonprofits.
• Expand your professional network: Connect with other researchers and professionals in the social impact sector.
• Develop valuable skills: Enhance your research skills, data analysis skills, and project management skills.

We look forward to hearing from you!