Marketing and Public Relations Director

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About Mothers to Daughters:

Mothers to Daughters is a mission-driven organization dedicated to empowering young women by fostering mentorship and leadership opportunities. We are committed to creating a nurturing and inclusive environment where members can develop personally and professionally. As part of our dynamic and passionate team, you will play a vital role in shaping the future of our organization.

Position Overview:

Lead and inspire a team of marketing professionals to develop and execute innovative campaigns that drive brand awareness, engagement, and growth for Mothers to Daughters.

Key Devliverables

• Develop and implement communication strategies to bring awareness to M2D vision, mission, goals, and services.

• Responsible for actively driving M2D’s marketing, advertising, PR, media, communications, promotional activities, and all opportunities for growth, expansion, and partnerships that increase brand loyalty and exposure

• Ensure all business decisions are consistent with the brand's image while meeting the budget requirements, and assess the performance of all marketing campaigns

• Advise and support the relevant team in translating brand elements into innovative and tailored growth strategies to appropriately engage Mothers and Daughters

• Oversee and update other Board members on current marketing and advertising trends, similar organization’s activities, and customer reactions

• Provide leadership and support to the relevant teams regarding the Community relations and outreach activities, events, and fundraisers, and liaise with community champions and other relevant partners and organizations as required

• Supervise the regular risk assessment and suggest mitigation strategies

• Avoid conflicts of interest and situations that would compromise the principles of the organization.

Key Responsibilities:

Strategic Leadership & Planning

• Develop and execute comprehensive marketing and PR strategies aligned with M2D's mission of empowering young women through mentorship

• Create and manage annual marketing budgets, ensuring efficient resource allocation across all initiatives. (In 2025 we have 3 special projects coming up)

• Lead the development of the organization's brand strategy and positioning in the community and across various sectors

• Establish clear KPIs and metrics to measure the success of M2D marketing and PR initiatives

Marketing & Communications Management

• Direct all external communications, including press releases, media statements, and crisis communications

• Oversee the creation and maintenance of compelling content across all platforms (website, social media, newsletters, annual reports)

• Develop and maintain relationships with key media contacts and influence leaders in the women's empowerment space

• Ensure consistent brand voice and messaging across all communication channels

• Design and implement targeted campaigns to reach both potential mentors (Mothers) and mentees (Daughters)

Digital Strategy & Implementation

• Lead the organization's digital transformation efforts across all marketing channels

• Oversee website optimization, SEO strategy, and digital content calendar

• Direct social media strategy and engagement initiatives across all platforms

• Implement data-driven marketing approaches using analytics and market research

Community Engagement & Partnerships

• Identify and develop strategic partnerships with aligned organizations and corporate sponsors

• Oversee the planning and execution of community events, fundraisers, and awareness campaigns

• Build and maintain relationships with community leaders, donors, and stakeholders

• Create engagement strategies to strengthen the organization's presence in existing markets and expand into new ones

Team Leadership & Development

• Build and lead a high-performing marketing and communications team

• Provide mentorship and professional development opportunities for team members

• Establish clear goals and expectations for team members

• Foster a collaborative and innovative team culture aligned with M2D's values

Program Growth & Impact

• Develop marketing strategies to support membership growth and retention

• Create compelling impact reports and success stories to showcase program outcomes

• Design campaigns to attract and retain both mentors and mentees

• Implement systems to gather and leverage participant testimonials and success stories

Risk Management & Compliance

• Ensure all marketing and communications activities comply with relevant regulations and ethical guidelines

• Manage the organization's reputation and develop crisis communication plans

• Monitor and report on competitive landscape and industry trends

• Maintain documentation of marketing processes and procedures

Board Relations & Reporting

• Provide regular updates to the Board of Directors (or via the Board Secretary) on marketing initiatives and outcomes

• Prepare and present marketing performance reports at board meetings

• Collaborate with other board members on strategic initiatives

• Contribute to the organization's overall strategic planning process

Fundraising Support

• Develop marketing materials and campaigns to support fundraising initiatives

• Collaborate with development team to create compelling donor communications

• Support grant applications with relevant marketing data and materials

• Help create and maintain donor recognition programs

Qualifications and Skills:

1. Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's preferred

2. Minimum of 5 years of experience in marketing leadership roles, with proven success in developing and executing integrated marketing campaigns

3. Demonstrated expertise in digital marketing strategies, including social media management, content marketing, and analytics

4. Strong track record of building and maintaining media relationships, with excellent written and verbal communication skills

5. Experience managing and developing high-performing teams in a fast-paced environment

6. Proven ability to develop and manage substantial marketing budgets and track ROI

7. Strong analytical skills with the ability to use data to drive decision-making

8. Experience with CRM systems, marketing automation tools, and project management software

9. Demonstrated success in stakeholder management and cross-functional collaboration

10. Experience in nonprofit sector or women's empowerment initiatives preferred, with a passion for mentorship and community building

Commitment:

• Attend all board meetings and key organizational events as required.

• Approximate time commitment: 10 hours monthly

Benefits:

• The opportunity to make a meaningful impact in empowering the next generation of women leaders.

• Networking and professional development opportunities through board service.

How to Apply:

Interested candidates should fill out the application form and submit their application and cover letter.

Mothers to Daughters is an equal opportunity organization and welcomes applications from all backgrounds and experiences.

Mothers to Daughters is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, contact HR at info@motherstodaughters.ca.