Public Relations

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Public Relations Officer Position for Charleston MINI Club (CMC)

The CMC Public Relations Officer plays a crucial role in shaping the club's public image, fostering community relationships, and supporting various communication initiatives. This position is integral to the Communications Committee and works closely with the Board and other committees to enhance the club's outreach and engagement efforts.

Media Relations

• Build and maintain relationships with local media outlets
• Secure media coverage for club events and initiatives
• Draft and distribute press releases and media kits

Communication Strategy

• Develop and implement comprehensive social media strategies
• Ensure consistent messaging and branding across all platforms
• Create diverse content to educate the public about CMC and its activities

Community Engagement

• Plan and execute community outreach events and collaborations
• Foster communications with donors, volunteers, and potential sponsors
• Promote fundraising events and initiatives to attract community support

Crisis Communication

• Prepare and manage crisis communication plans
• Act as a spokesperson during challenging situations
• Provide guidance to the Board on public-facing communications during crises

Content Creation

• Develop engaging content for various communication channels
• Collaborate with the Social Media team to ensure cohesive messaging
• Create promotional materials for events and initiatives

The ideal Public Relations Officer candidate should possess:

• Strong written and verbal communication skills
• Experience in public relations, journalism, or related field
• Proficiency in social media management and content creation
• Excellent interpersonal and networking abilities
• Strategic thinking and problem-solving skills
• Ability to work under pressure and meet deadlines
• Passion for the MINI community and automotive culture

Time Commitment: Approximately 15-20 hours per month, with potential for increased hours during major events or campaignsThis volunteer opportunity offers a chance to significantly impact the Charleston MINI Club's public image, develop professional PR skills, and connect with diverse stakeholders while promoting the MINI enthusiast community.