Focus Group Creator

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We are seeking a skilled Focus Group Creator to plan and execute a focus group aimed
at gathering valuable input on a specific idea. This role involves designing the focus
group framework, recruiting participants, facilitating discussions, and analyzing
feedback to provide actionable insights. The ideal candidate will have experience in
qualitative research and a strong understanding of group dynamics.
Key Responsibilities:
1. Planning:
○ Define the objectives and goals of the focus group.
○ Develop a discussion guide that aligns with the research objectives.
○ Determine the ideal participant demographics to ensure a diverse and
relevant group.
2. Recruitment:
○ Identify and recruit participants who fit the target demographic.
○ Manage communication with participants, providing clear information
about the focus group process.
3. Facilitation:
○ Lead focus group discussions in a neutral, engaging manner.
○ Encourage open dialogue and ensure all participants have an opportunity
to share their thoughts.
○ Adapt to the flow of conversation while keeping the discussion on track.
4. Analysis:
○ Compile and analyze qualitative data gathered from discussions.
○ Identify key themes, trends, and insights that emerge from participant
feedback.
○ Prepare a comprehensive report summarizing findings and
recommendations.
5. Follow-Up:
○ Provide participants with a summary of the findings and express gratitude
for their participation.
○ Collaborate with stakeholders to discuss the implications of the insights
gathered.

Qualifications

● Proven experience in conducting focus groups or qualitative research
● Strong communication & interpersonal skills
● Ability to analyze data & present findings in a clear & actionable format
● Proficiency in using research tools