Assistant Director - PASS Marketing

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Assistant Director, PASS Marketing (Positive Alternatives to Shelter Surrender) Hybrid Volunteer Position

Dallas Pets Alive! is a highly respected animal rescue organization and provides the perfect place to utilize your skills to grow personally and professionally. Our mission is to promote and provide the resources, education, and programs needed to eliminate the killing of companion animals in North Texas - and volunteers make our mission a reality.

With over 350 Volunteers on more than 10 teams, we have numerous opportunities for you to join our mission. By dedicating your valuable time to DPA, you are directly impacting our ability to achieve our organizational goals in a fun and supportive community. To learn more about Dallas Pets Alive! visit https://dallaspetsalive.org

As our Assistant Director, PASS Marketing, you will serve as a vital liaison between the PASS team and the marketing team. Your primary responsibilities include developing strategies for pets in our PASS program and gathering compelling content from PASS participants. Your storytelling skills will help effectively communicate the mission and impact of our Positive Alternatives to Shelter Surrender (PASS) Program, the only program of its kind in North Texas. Dallas Pets Alive has made it a top priority to proactively work with the community to help keep pets in their homes and out of local shelters.

Team: Marketing

Location: Hybrid

• Hybrid/Virtual - Located in Dallas-Fort Worth Metroplex, mostly virtual, but able to be in-person as needed.

Time Commitment: Between 6-15 Hours a week

Compensation: This is a Volunteer Position with no monetary compensation.

Position Responsibilities:

• Monitor needs assessments and collaborate with the Marketing Director to develop strategies, methodologies, and goals for communication and marketing. This includes creating and managing newsletters, social media content, the website, blog posts, press releases, and reports for donors and corporations.

• Serve as the main point of contact between the PASS team and the marketing department, ensuring alignment on goals and messaging.

• Work closely with the marketing and content creation teams to develop and implement effective content strategies and plans.

• Attend DPA events as per the schedule allows, representing the marketing team. This may include vaccine clinics, reunions, or community outreach programs. Capture content for marketing purposes.

• Assisting with any other duties needed to help drive Dallas Pets Alive!’s mission and support our values

Skills and Qualifications best suited for this position:

• Proven experience as a content creator, proficient in Canva

• Must have experience creating Reels and be willing to format videos for other channels such as YouTube and TikTok.

• Proficiency in using digital tools and content management systems to store and manage collected content effectively

• Excellent writing and editing skills, with a keen eye for grammar, spelling, and punctuation

• Passion for pets and a deep understanding of pet care, behavior, health, and nutrition.

• Must be able to approach topics with empathy. Pet owners seeking help through PASS are often facing challenges such as homelessness, financial insecurity, mental health crises, alcohol/substance abuse, domestic violence, or other personal situations.

• Must be at least 18 years of age

• Proficiency with Gmail and G-Suite applications

• Fluency in English; bilingual a plus!

• Ability to operate a computer or mobile device

• The following activities are required:

• Ability to operate a computer and/or mobile device.

• Ability to lift up to 20 pounds as needed.

• The ability to observe details at close range (within a few feet of the observer).

• The ability to communicate information and ideas so others will understand.

What we look for in our Volunteers:

• Commitment to DPA!’s mission and values.

• Excellent oral and written communication skills to maintain professional level correspondence at all times.

• A motivational, can-do attitude to represent DPA! in a positive manner to our supporters and the general public.

• A problem-solving mindset to handle and diffuse challenging situations in a professional manner.

• A love for animals and dedication to the cause of animal welfare.

• Must not have conflicting associations with similar non-profit organizations or business(es) related to animal welfare.

Our Commitment to You:

DPA! is committed to creating and maintaining a diverse culture that reflects the uniqueness of the animals and the communities we serve. We embrace challenges and lead with positive intent, welcoming all people who have a caring and compassionate dedication to animal welfare.

Dallas Pets Alive! champions a world where:

• Both ends of the leash are respected and honored. All individuals are treated with dignity, compassion, and understanding.

• The golden rule is expected: Treat all living beings as you would like to be treated.

DPA! has a zero tolerance discrimination policy. Unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age, or sexual orientation will not be tolerated.

To be considered for this position, please complete our Official Volunteer Application at https://dallaspetsalive.org/volunteer/volunteer-application/

For general information about volunteering, visit https://dallaspetsalive.org/volunteer/

Dallas Pets Alive! is committed to creating and maintaining a diverse culture that reflects the uniqueness of the animals and communities we serve. We are committed to providing equal opportunity and reasonable accommodation. To request reasonable accommodation, contact volunteer@dallaspetsalive.org.