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3 people are interested
Marketing Committee Chair
ORGANIZATION: Unity Bands Inc.
Please visit the new page to apply.
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3 people are interested
Department: Marketing and Communications
Reports To: President / Board of Directors
Purpose of the Role:
The Marketing Committee Chair is responsible for leading all marketing efforts to increase Unity Bands' visibility and attract greater public support. As a small non-profit with fewer than 50 volunteers, Unity Bands relies on strategic marketing to build awareness of its mission to support healthcare workers. The Marketing Committee Chair will play a key role in developing creative, cost-effective campaigns to boost public engagement and help the organization grow.
Key Responsibilities:
Marketing Strategy Development:
- Develop and implement affordable and impactful marketing strategies to raise the profile of Unity Bands and its mission.
- Tailor marketing efforts to reach diverse audiences, including healthcare professionals, potential volunteers, and donors.
- Collaborate with the leadership team to align marketing strategies with organizational goals, focusing on increasing public awareness and volunteer participation.
Digital Marketing & Social Media Management:
- Manage Unity Bands' social media presence, creating engaging content and increasing followers on platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Develop low-cost digital marketing campaigns that maximize exposure, such as social media challenges, storytelling, and volunteer spotlights.
- Analyze social media metrics to optimize campaigns and ensure growth in engagement and visibility.
Content Creation & Branding:
- Oversee the creation of compelling, mission-driven content for the website, newsletters, social media, and event materials.
- Work with volunteers or external partners to create visually appealing and informative content, such as graphics, videos, and blog posts.
- Ensure consistent messaging across all channels that reflects Unity Bands’ mission and core values.
Event Promotion:
- Collaborate with the Events Committee to promote fundraising events, volunteer opportunities, and community outreach initiatives.
- Develop promotional materials, such as digital flyers, social media posts, and email campaigns, to boost event attendance and participation.
- Seek creative, grassroots methods to generate buzz for events with limited budgets.
Public Relations & Community Outreach:
- Build relationships with local media, healthcare organizations, and community influencers to increase Unity Bands’ visibility.
- Craft press releases and outreach emails to introduce Unity Bands to potential media partners and community leaders.
- Act as a representative for Unity Bands at local events and initiatives, spreading the word about the organization’s work and recruiting new supporters.
Team Leadership & Collaboration:
- Lead a small team of marketing volunteers or interns, delegating tasks and providing support to ensure marketing projects are completed on time.
- Collaborate with other committee chairs to ensure that marketing efforts support recruitment, fundraising, and overall organizational growth.
- Mentor volunteers interested in marketing, providing guidance and opportunities for hands-on learning.
Qualifications:
- Experience in marketing, communications, public relations, or a related field, with a focus on grassroots or non-profit marketing preferred.
- Strong leadership and organizational skills, with the ability to manage multiple marketing initiatives simultaneously.
- Excellent written and verbal communication skills, with experience in content creation and social media management.
- Creativity and resourcefulness in developing low-cost marketing strategies and campaigns.
- Experience with graphic design, video production, or other creative tools is a plus.
Competencies:
- Creativity and Innovation
- Strategic Thinking
- Communication and Public Relations
- Leadership and Team Management
- Digital Marketing and Social Media Proficiency
- Flexibility and Problem-Solving
Time Commitment:
This is a volunteer position requiring approximately 10-15 hours per week, with flexibility to accommodate campaign schedules, events, and other marketing-related needs
More opportunities with Unity Bands Inc.
No additional volunteer opportunities at this time.
About Unity Bands Inc.
Location:
Annapolis, Annapolis, MD 21401, US
Mission Statement
Proudly support low-income health care heroes and provide credible public health information to at risk-communities.
Description
- 501(c)(3) nonprofit organization
- The idea for Unity Bands, an all-volunteer, nonprofit project, manifested in March 2020 as stay-at-home orders were enacted across the country and around the world. In December 2020, Unity Bands Founder and President, John Schirrippa, worked with a Brazilian graphics designer to create the memorable, green Unity Bands logo representing the nonprofit’s ethos: hope, fight and unity.
- Thus far, Unity Bands has sold 2,000 wristbands to individuals and organizations in 13 states and three countries, and donated over $15,000 to five medical facilities across New York, Maryland, Pennsylvania, and Alabama. We’ve partnered with multiple organizations and individuals to raise funds through the sale of wristbands, restaurant givebacks, raffles, and sports giveaways.
CAUSE AREAS
WHEN
WHERE
This is a Virtual Opportunity with no fixed address.
DATE POSTED
September 13, 2024
SKILLS
GOOD FOR
- Teens
- People 55+
REQUIREMENTS
- Must be at least 18
- 10-15 hours