Social Media Content Manager

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Position Overview: We are looking for a creative and dedicated volunteer to manage and grow our social media presence. The Social Media Content Manager will play a key role in spreading our message, engaging our community, and showcasing the impact of our programs. This is an excellent opportunity for someone who is passionate about social media, mentorship, and leadership development and wants to make a difference.

Key Responsibilities: Content Creation: Develop and create engaging content for our social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Write impactful captions and create visuals that align with AMLA’s mission and voice. Collaborate with program leaders, mentors, and mentees to highlight stories of success, events, and other initiatives. Content Planning & Scheduling: Plan and maintain a content calendar to ensure consistent posting across platforms.Use scheduling tools to streamline posting and keep the community informed about upcoming events, programs, and opportunities. Community Engagement:Engage with our online community by responding to comments, messages, and interactions in a timely and positive manner.Foster relationships with mentors, mentees, and partners through social media.Analytics & Growth: Track and analyze social media metrics to assess the success of campaigns and identify areas for improvement. Provide regular reports on engagement, growth, and reach to ensure we are meeting our digital goals. Experiment with new strategies to boost engagement, such as reels, live streams, and interactive polls.Brand Awareness: Ensure all content reflects the core values and mission of AMLA. Work to increase brand awareness and engagement with key audiences, including mentors, mentees, donors, and partners.

Trend Awareness: Stay informed about the latest social media trends and tools to keep our strategies fresh and innovative.Adapt and evolve content to match audience preferences and new platform features.