Social Media Strategist

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THE OPPORTUNITY

Live and breathe all things social media? Join us as a Seasonal Social Media Strategist (Fall: Oct-Dec) for our W.I.L.D. Love(TM) Adventure Ministry - a wellness program pairing hiking and green exercise with self-love principles. You will be the visionary to propel our hiking adventures to new heights in the global digital sphere.

Learn more at: https://www.facebook.com/wildloveglobal and https://www.facebook.com/KingGlobalMinistries

THE BIG WHY

Research shows that nature-based interventions and green exercise increase self-esteem, coping skills, and prosocial behavior; decrease stress, anxiety, and depression symptoms; and improve blood pressure, immune system, and heart/lung function.

HIKING TEAM ROLES

• Program Director - has overall responsibility for the hiking group.
• Hike Coordinator - creates the seasonal schedule and tracks attendance at all hikes. Can be a virtual role.
• Hike Planner - Recommends and plans a single hike.
• Group Leader - Leads one hiking group on the day of the hike.
• Group Sweep - Hikes last in the group and keeps a count of the hikers.
• Photographer/Videographer - takes photos and videos during the hike.
• Social Host - Plans the after hike social.
• Social Media Strategist (YOU) - revolutionizes our digital presence and grows our brand following. (Virtual)
• Website Developer - designs, develops, and maintains website.

SOCIAL MEDIA STRATEGIST RESPONSIBILITIES

A Seasonal Social Media Strategist will be selected for each season of hikes (Spring, Summer, Fall, and Winter). The Seasonal Social Media Strategist is the driving force behind our social media revolution during the hike season. Specific responsibilities include:

• Manage Social Media: Create an editorial calendar for the 3 month season in collaboration with the Hike Planner and create and curate engaging content across TikTok, Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Collaborate on Campaigns: Lead the ideation and execution of viral-worthy campaigns that align with brand initiatives, program goals, and organization values while pushing creative boundaries. Collaborate with Photographer/Videographer, Social Host, marketing, and other team members.
• Develop Outreach Strategies: Develop and execute innovative social media strategies that captivate a diverse audience and increase our brand's following, engagement, and overall digital footprint.
• Increase Supporters: Leverage understanding of platform algorithms to optimize content performance and maximize reach across platforms.
• Innovate: Stay at the forefront of social media trends, tools, and best practices, constantly experimenting with new approaches to keep our brand at the cutting edge.
• Engage with Followers: Interact with our social media community, respond to comments and messages, and foster a positive online environment.
• Track and Report: Monitor social media metrics, analyze performance, and provide insights to help optimize our outreach efforts.

ABOUT YOU

• Strong creative vision with desire to build your portfolio
• Entrepreneurial spirit with ability to work as a team
• Strong understanding of social media platforms and trends
• Excellent written and verbal communication skills
• Share the same work/moral ethics as King Global Ministries
• If you don't have all of these qualifications, please let us know why you feel you are an ideal candidate anyway

If you’re excited about the opportunity to use your social media skills for a great cause, apply now to join our team and help us make a difference!