Social Media Manager

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The Social Media Manager will be responsible for developing, implementing, and managing our organization's social media strategy. This role is crucial in enhancing our online presence, engaging with our community, and driving awareness of our mission and programs. The ideal candidate is a creative, detail-oriented individual with a passion for social media trends and a strong understanding of various platforms.

• Strategy Development:

  • Create and implement a comprehensive social media strategy aligned with organizational goals.
  • Monitor, track, and report on social media performance, adjusting strategies as needed to optimize results.

• Content Creation:

  • Develop engaging, high-quality content for various social media platforms, including text, images, videos, and graphics.
  • Collaborate with the marketing and communications team to ensure content aligns with the overall brand voice and messaging.

• Community Management:

  • Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
  • Foster a positive online community and encourage meaningful interactions.

• Campaign Management:

  • Plan and execute social media campaigns to promote key initiatives, events, and programs.
  • Monitor and analyze campaign performance, providing insights and recommendations for future efforts.

• Analytics and Reporting:

  • Utilize social media analytics tools to track performance and generate reports on key metrics.
  • Provide actionable insights to inform future content and strategy decisions.

• Trend Monitoring:

  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Proactively recommend new features, platforms, or tactics to enhance the organization’s social media presence.

• Collaboration:

  • Work closely with other departments, such as PR, content creation, and fundraising, to ensure a cohesive and integrated approach to social media efforts.
  • Coordinate with external partners or influencers for collaborative content or campaigns.