Social Media Coordinator

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The Knowledge Exchange (TKE) is a 501(c)(3) non-profit founded by a diverse team of passionate professionals, who realize that quality education is oftentimes unattainable for the majority of Americans. Our mission is that quality education is a right, not a privilege- we strive to teach our community about life!

Role Summary: We are seeking a dedicated Volunteer Social Media Coordinator to support our marketing efforts under the guidance of the Chief Marketing Officer (CMO). This role will be instrumental in executing our social media strategy, increasing our online presence, and engaging with our community. If you are passionate about education accessibility and have a knack for social media management, we encourage you to apply.

Responsibilities:

1. Social Media Management:

• Implement the organization's social media strategy to increase brand awareness and engagement.

• Create and schedule content for various platforms, including Facebook, Twitter (X), Instagram, LinkedIn, and others.

• Monitor social media channels for comments, messages, and interactions; respond as needed or escalate to the CMO.

2. Content Creation:

• Develop creative and engaging content, including text posts, graphics, videos, and other multimedia formats.

• Collaborate with the CMO and other team members to align social media content with overall marketing campaigns and organizational goals.

3. Community Engagement:

• Foster meaningful interactions with our online community by responding to comments and messages promptly and professionally.

• Identify opportunities to engage influencers, supporters, and stakeholders through social media channels.

4. Analytics and Reporting:

• Track social media metrics and analyze the performance of campaigns, providing regular reports to the CMO.

• Use data-driven insights to optimize content and strategies for better engagement and reach.

5. Support to Marketing Initiatives:

• Assist the CMO in executing marketing campaigns and initiatives, as needed.

• Collaborate with other team members to ensure social media efforts are integrated into broader marketing and communications strategies.

Requirements:

• Proven experience in managing social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) for organizations or brands.

• Excellent written and verbal communication skills, with a strong attention to detail.

• Creative thinker with the ability to generate innovative ideas for content and engagement.

• Familiarity with social media analytics tools and ability to interpret data to improve performance.

• Commitment to the mission and values of TKE and willingness to volunteer time and effort to support our cause.

Benefits:

• Opportunity to gain valuable experience in social media management and marketing within a non-profit organization.

• Work closely with experienced professionals in the field of marketing and communications.

• Make a meaningful impact on education accessibility and social change.

Pay: Unpaid, Pro-bono (all officers and admin support staff are pro-bono)

We offer Holiday/End of the year bonuses starting at $50

Hours: 5+ hours a week

Location: Remote (work from anywhere)

This job description is intended to describe the general nature and level of the work being performed by employees in the position. It is not intended to be a complete list of all responsibilities, duties, and skills for positions. The organization reserves the right at all times, in its sole discretion, to add or subtract duties and responsibilities, as it deems necessary.

The Knowledge Exchange is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability or veteran status, or other protected status.