Event Email Marketer

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The Volunteer Event Email Marketer plays a crucial role in promoting our events, such as the Golden Victor Awards, by developing and executing effective email marketing campaigns. This volunteer position is ideal for someone passionate about communications and looking to make a meaningful impact in supporting mental health and wellness initiatives for veterans, first responders, and their families.

• Email Campaign Strategy: Collaborate with the marketing team to design and implement email marketing strategies that drive event registration and engagement.
• Content Creation: Craft compelling and persuasive email content, including event invitations, updates, newsletters, and post-event communications, tailored to different audience segments.
• List Management: Help manage and segment subscriber lists to ensure targeted outreach, maximizing the relevance and impact of each email.
• Automation: Assist in setting up automated email sequences to nurture potential attendees, keeping them informed and engaged throughout the event promotion process.
• A/B Testing: Participate in A/B testing efforts to optimize subject lines, content, and calls to action, using data to improve email performance.
• Performance Monitoring: Track key email metrics, such as open rates and click-through rates, providing insights and recommendations to enhance future campaigns.
• Compliance: Ensure all email communications adhere to best practices and regulations, including GDPR and CAN-SPAM, while maintaining consistency with the organization’s branding.
• Collaboration: Work alongside the marketing team and event planners to align email marketing efforts with broader event promotion strategies.
• Reporting: Assist in generating reports on email campaign performance, highlighting successes, challenges, and opportunities for improvement.