Director of Communications

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Job Title: Director of Communications

Location: Remote

Job Summary: EmpowHERto FL is seeking a self-motivated and talented Volunteer Director of Communications to lead our Communications and Marketing departments. Reporting to the President, the Director of Communications will be responsible for producing high-quality content that engages our audience and builds brand recognition. The ideal candidate will be an excellent communicator with outstanding presentation and organizational skills.

Primary Responsibilities:

• Develop and implement effective communication strategies to build customer loyalty, brand awareness, and customer satisfaction.
• Create informative and engaging press releases, press kits, newsletters, articles, and other marketing materials.
• Plan and manage the design, content, and production of all marketing materials.
• Collaborate with the communications and marketing teams to generate new ideas and strategies.
• Supervise projects to ensure all content is publication-ready and aligns with the organization's brand voice and guidelines.
• Prepare detailed media activity reports and analyze performance metrics.
• Create communication and marketing strategies for new products, launches, events, and promotions.
• Lead and mentor the marketing and public relations staff.
• Respond to communication-related issues in a timely and professional manner.

Duties/Responsibilities:

• Oversee the creation and dissemination of press releases and other media materials.
• Develop and maintain strong relationships with media outlets and other stakeholders.
• Coordinate and manage media requests and interviews.
• Monitor and analyze communication metrics to measure the effectiveness of strategies and campaigns.
• Ensure consistency in messaging across all communication channels.
• Support the planning and execution of events and promotions.
• Provide training and support to staff on communication best practices.
• Maintain up-to-date knowledge of industry trends and best practices.

Required Skills/Abilities:

• Strong knowledge of communication practices and techniques.
• Outstanding written and verbal communication skills.
• Excellent organizational and leadership abilities.
• Ability to multitask and work well under pressure.
• Proficiency in Microsoft Office Suite and communication tools.
• Experience with digital marketing and social media strategies.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.

Education and Experience:

• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
• A minimum of 2 years of experience in a similar role.
• Proven experience creating targeted content is advantageous.
• Experience working in a non-profit organization is a plus.