Events Committee Member - Marketing & Communications Lead

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Position Summary:
The Marketing & Communications Lead plays a crucial role in ensuring the success of 4 annual events by driving attendance, increasing visibility, and effectively communicating WAA’s value. All members can rotate responsibilities on different events.

Key Responsibilities:

1. Marketing Strategy Development:

• Develop a marketing and communications plan to promote events.

• Collaborate with the committee to ensure marketing aligns with the event’s goals.

2. Content Creation:

• Create engaging and visually appealing promotional materials, including flyers, social media posts, email campaigns, and press releases.

• Write compelling copy for marketing materials, event descriptions, and invitations.

• Oversee the design and production of branded event assets (banners, signage, etc.).

3. Social Media Management:

• Manage social media accounts and develop a content calendar to ensure consistent posting.

• Engage with followers and respond to inquiries on social platforms.

• Monitor analytics to optimize campaign performance and outreach.

4. Email Marketing & Communications:

• Develop and manage email campaigns to promote the event and share updates.

• Coordinate messaging for registration confirmations, reminders, and post-event follow-ups.

5. Website & Event Page Management:

• Maintain an event landing page with up-to-date information.

• Ensure smooth integration of registration systems with promotional materials.

• Monitor and optimize web traffic and user engagement.

6. On-Site Marketing Support:

• Oversee branding and promotional material placement at the event.

• Coordinate live social media coverage, such as posts, stories, or live streams.

• Capture photos, videos, and attendee testimonials for post-event promotion.

If interested in applying or learning more please check us out at: https://washingtonautismalliance.org/volunteer-application/?volunteer_position=Development%20Committee%20Member

Qualifications:

• Experience or strong interest in marketing, communications, or public relations is preferred.

• Strong written and verbal communication skills.

• Proficiency in social media platforms, email marketing tools, and basic graphic design software.

• Creative mindset with attention to detail and brand consistency.

• Ability to work independently and meet deadlines in a fast-paced environment.

• Passion for the mission and goals of the event.

Time Commitment:

• Flexible hours, with an increased timetable leading up to events.

• Attendance at committee meetings and availability for 2 of the 4 full event days, including setup and teardown.

If interested in applying or learning more please check us out at: https://washingtonautismalliance.org/volunteer-application/?volunteer_position=Development%20Committee%20Member