Marketing Chair for Patient Advocacy Non-profit

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Do you have a passion for ensuring Albertans receive the best possible health care? Are you looking for a way to make a difference while using your skills to make a difference in people’s lives? Open Arms Patient Advocacy Society is currently recruiting for a Marketing Chair to join our board and lead our marketing team! We are a non-profit Alberta organization who advocates with families and patients to help them obtain information where unanswered questions may remain with respect to their treatment within the health system. Marketing Chair/Director Duties: *Accountable for the successful management of marketing planning, implementation and evaluation of marketing strategies and programs to ensure they support the targets, goals and objectives of the societies strategic plans. *Lead a team of 2 and grow it to help the initiatives of the organizations *Manage the development and evaluation of marketing strategies ensuring that the society objectives are supported. *Establish program and planning direction and offer recommendations. *Provide expert advice and maintenance concerning marketing options such as Facebook, Web design, Twitter etc. *Develop an integrated service strategy incorporating elements such as timing, target, geographic distribution, evaluation criteria, etc. *Establish a monitoring system to evaluate the impact of implementation and adjust as required. *Liaise with a broad network of internal and external contacts (Associations, Business Associations, government agencies, Media etc.) to ensure Marketing strategy has been implemented and maintained. *Train and manage Marketing Committee volunteers and ensure volunteers possess the appropriate skills and competencies to meet committee objectives. *Determine and implement all marketing tools such as image, logo, banner, website, and communication materials. Certification or Education Required None required but marketing and web experience (wordpress) is preferred Why should you volunteer for this opportunity? Great networking and skill development opportunity Being up to date on the current health care landscape Sharing your skills and knowledge