Social Media Manager

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Title: Social Media Manager

Company: Hearth & Home of Florida

Location: Virtual

About Us: Hearth & Home of Florida is a dynamic and rapidly growing non-profit dedicated to efficiently provide a healthy, supportive living environment for persons in recovery from addiction as they reintegrate into the community, while encouraging personal growth, promoting self-sufficiency and pride. We pride ourselves on innovation, creativity, and a commitment to excellence in everything we do. Our team is passionate about making a difference and creating a positive impact in the world.

Job Description: We are seeking a talented and experienced Social Media Manager to join our team. As the Social Media Manager, you will be responsible for developing and executing our social media strategy across various platforms to increase brand awareness, engage our audience, and drive traffic and conversions.

Responsibilities:

• Develop and implement a comprehensive social media strategy to achieve our business objectives and KPIs.
• Create engaging and relevant content for social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage day-to-day activities on social media channels, including posting, monitoring, responding to comments/messages, and engaging with our audience.
• Analyze social media performance metrics and use insights to optimize content and strategies for maximum reach, engagement, and ROI.
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing and leverage them to drive results.
• Collaborate with cross-functional teams, including marketing, content, design, and customer support, to align social media efforts with overall marketing initiatives.
• Monitor industry trends, competitive landscape, and relevant conversations to identify opportunities for engagement and growth.
• Stay informed about relevant industry regulations and ensure compliance with privacy policies and guidelines.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field preferred.
• Proven work experience as a Social Media Manager or similar role, with a track record of managing successful social media campaigns and growing a following.
• Deep understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
• Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.
• Creative thinker with a passion for storytelling and brand building.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Proficiency in social media management tools, analytics platforms, and Microsoft Office Suite.
• Experience in substance abuse & recovery or mental health is a plus.

Benefits:

• This is a VOLUNTEER opportunity.
• Flexible work schedule and remote work options.
• Dynamic and inclusive company culture with opportunities for growth and advancement.

How to Apply: Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they are a great fit for this position. Please also include links to any social media profiles you have managed or contributed to.

Hearth & Home of Florida is an equal opportunity employer and welcomes candidates from all backgrounds to apply. We are committed to creating a diverse and inclusive workplace where everyone feels valued and respected.