Email Marketing Assistant

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Job Summary: Precious Pairs Inc. Disaster Relief is seeking a diligent and creative Email Marketing Assistant to join our team. The Email Marketing Assistant will play a crucial role in executing email marketing campaigns aimed at raising awareness, driving donations, and engaging supporters for our disaster relief efforts. The ideal candidate will possess a strong understanding of email marketing best practices, excellent communication skills, and a passion for making a positive impact in communities affected by disasters.

Responsibilities:

1. Email Campaign Execution: Collaborate with the marketing team to plan, develop, and execute email marketing campaigns aligned with Precious Pairs Inc. Disaster Relief's objectives and messaging.
2. Content Creation: Write compelling and engaging email content, subject lines, and calls-to-action to maximize open rates, click-through rates, and conversions.
3. Audience Segmentation: Assist in segmenting email lists based on demographics, behavior, and engagement levels to personalize email content and improve campaign effectiveness.
4. Email Automation: Implement and optimize automated email workflows, including welcome series, donation acknowledgments, and follow-up sequences, to nurture relationships with supporters and drive donor retention.
5. Performance Tracking: Monitor key email marketing metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates, and provide regular reports and analysis to identify trends, opportunities, and areas for improvement.
6. Compliance and Best Practices: Ensure compliance with email marketing regulations, such as CAN-SPAM and GDPR, and stay updated on industry best practices and emerging trends.
7. Testing and Optimization: Conduct A/B tests on email elements (e.g., subject lines, CTAs, content) to continually optimize campaign performance and drive better results.
8. Collaboration: Work closely with cross-functional teams, including fundraising, communications, and program staff, to align email marketing efforts with broader organizational goals and initiatives.