Email Marketing Coordinator

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Job Overview:

As the Email Marketing Coordinagtor for the Veteran Project Manager Mentor Alliance (VPMMA), you will be instrumental in developing and executing effective email marketing campaigns for the Veteran Project Manager Mentor Alliance (VPMMA). Your role includes crafting engaging email content, managing email lists, monitoring campaign performance, and optimizing email strategies to drive engagement and support the organization's goals. You will be crucial in expanding VPMMA's reach, nurturing relationships, and fostering a strong community of service members, veterans, and military spouses in project management through email communication.

Key Responsibilities:

• Develop and execute email marketing campaigns that align with VPMMA's objectives, including promoting events, sharing updates, and driving engagement with the community.

• Create engaging and compelling email content, including newsletters, event invitations, announcements, and other communications, to effectively communicate VPMMA's mission and initiatives.

• Manage VPMMA's email marketing platform, including maintaining email lists, segmenting audiences, and scheduling email sends.

• Monitor and analyze email campaign performance, including open rates, click-through rates, and conversions, to identify trends and insights for improving engagement and campaign effectiveness.

• Conducted A/B testing and implemented strategies to optimize email performance, such as subject line testing, content variations, and layout designs.

• Ensure compliance with email marketing best practices, anti-spam regulations, and data privacy policies to protect recipients' information and maintain email deliverability.

• Collaborate with the Marketing team to align email marketing strategies with other initiatives, ensuring consistent messaging and branding across channels.

• Coordinate with other volunteer team members, including the Content Creators and Graphic Designers, to gather assets and information for email campaigns.

• Stay current with email marketing trends, best practices, and new technologies relevant to VPMMA's target audience.

• Regularly report on email campaign metrics, performance, and insights to the Volunteer Coordinator and the Marketing team.

Skills and Qualifications:

• Strong knowledge and experience in email marketing strategies, techniques, and best practices.

• Proficiency in using email marketing platforms (e.g., MailChimp, Constant Contact) to create, manage, and analyze campaigns.

• Excellent written communication skills, with the ability to craft engaging and persuasive email content.

• Creative thinking and ability to tailor email messaging to different target audiences and goals.

• Analytical mindset and ability to interpret email metrics and data to optimize campaigns.

• Attention to detail to ensure emails are error-free, visually appealing, and on-brand.

• Familiarity with email deliverability factors, anti-spam regulations, and data privacy policies.

• Strong organizational and time management skills to simultaneously meet deadlines and manage multiple email campaigns.

• Collaboration skills and working effectively with team members in a remote environment.

Position Details:

Type: Volunteer

Location: Remote

Department: Communication and Technology

Time Commitment:Volunteers should aim for 5 hours per week. We understand that some weeks may be less active due to holidays or vacations. Effective communication about your availability helps us remain flexible and ensures smooth operations.

Reporting Structure:

Direct Report: VPMMA Vice President (Programs Committee)

Alternate: VPMMA Secretary/Chief of Staff

Benefits:

• Make a real difference in the lives of veterans and military families.

• Gain valuable experience in Marketing and nonprofit operations.

• Expand your professional network within the project management and nonprofit sectors.

• Access online learning materials and professional development opportunities for skill enhancement.

• Enhance your resume with valuable skills and receive references for career advancement.

About VPMMA:

The Veteran Project Manager Mentor Alliance (VPMMA) is a non-profit organization dedicated to supporting and advancing the careers of service members, veterans, and military spouses in project management. We aim to build a strong, supportive community through mentorship, networking, and professional development, believing strongly in the transformative power of project management skills for veterans.

VPMMA is committed to providing all volunteers with an equal opportunity and harassment-free environment and may require background checks for certain positions. Volunteers must maintain confidentiality, adhere to our Code of Conduct, and comply with all applicable laws and policies. This description provides a general overview of the volunteer position and may be modified as needed.

Training and Support:

Volunteers will receive training on VPMMA's mission, programs, and communication strategies. You will be provided with ongoing support to ensure you have the resources and guidance needed to excel in this role.

Note: Our organization is still evolving, and as such, some roles and responsibilities may change. We will keep you informed and provide updates if there are any changes to your position.

Join our team and help us support veterans in their project management journeys!