Assistant Director of Marketing

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This position is unpaid and is for internship or volunteership. You may use these hours gained towards school credit. 6 months -1 year contract. 10-15 hours a week commitment.

Position Overview:

As the Assistant Director of Marketing & Communications, you will play a pivotal role in developing and executing strategic marketing and communication initiatives to enhance the organization's brand presence and achieve its goals. Working closely with the Director of Marketing & Communications, you will lead a team responsible for creating and implementing integrated marketing campaigns, managing digital platforms, and effectively communicating the organization's message to donors.

Responsibilities:

• Work closely with the Director of Marketing & Communications to develop strategic marketing campaigns that align with the organization's goals and objectives.
• Oversee the execution of marketing campaigns, ensuring that they are delivered on time, within budget, and achieve desired outcomes.
• Assist in maintaining and enhancing the organization's brand identity and reputation.
• Work alongside the Director of the department to develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
• Monitor social media channels, respond to inquiries, and manage online reputation.
• Assist in managing public relations activities, including media outreach, press
• releases, and media events.
• Collaborate with internal departments in creating and implementing marketing strategies

Qualifications:

• Bachelor's degree or currently majoring in Marketing, Communications, Public Relations, or a related field. Master's degree or relevant certifications are a plus.
• Proven experience in marketing and communications roles, preferably in a corporate or nonprofit environment.
• Strong understanding of marketing principles, strategies, and best practices across various channels.
• Experience in developing and implementing integrated marketing campaigns.
• Excellent written and verbal communication skills with the ability to effectively convey messages to diverse audiences.
• Proficiency in digital marketing techniques, including SEO, social media marketing, email marketing, and web analytics.
• Familiarity with media relations and public relations practices.
• Strong project management skills to effectively manage multiple initiatives and meet deadlines.
• Creative thinking and problem-solving abilities to develop innovative marketing and communication solutions.
• Proficiency in using marketing and analytics tools, content management systems, and design software.